In an exhilarating blend of cultures, this project presented the unique challenge of visually encapsulating Psihotrop's journey from hip-hop into the raw energy of Grime music. The Grime EP stood at a crossroads - deeply rooted in the UK's gritty urban sound, yet blooming in the rich cultural soil of Romania.
Grime's essence, born in the UK, is more than a genre – it's a cultural statement. The real test was to translate this ethos for a Romanian audience, bridging a gap not just in music, but in cultural narratives. How do we make Grime's rebellious spirit resonate with the Romanian soul?
The breakthrough came with a nostalgic callback - the Mirc software, a chat messenger that was the Romanian internet's beating heart in the '90s. Here lay our shared language: a time when music, like Busta Rhymes, was a universal language, and the internet was a new frontier.
This concept was our bridge.
This concept was our bridge.
